Who we are

ML2Grow was created in May 2017 as a spin-off company of Ghent University and the world-leading R&D and innovation hub in nanoelectronics and digital technologies, imec.

Decades of experience in machine learning research and industry collaborations were transformed into ML2Grow to help organisations with their increasing data-related needs.

A strategic partnership was created in February 2019 with Invibes Advertising, an advanced technology company specializing in digital in-feed advertisement.

Today, ML2GROW consists of a passionate group of computer scientists, engineers and innovators that are on a mission.

Our vision

AI is a ‘breakthrough’ technology that will enable new business models and will help us to solve problems that previously were notoriously hard or impossible to tackle. When applied ethically, AI will have a lasting positive impact on our business and people’s lives.

At ML2GROW, we see the breakthrough of ‘Artificial intelligence’ as the rise of electricity in the 1930s or the internet in the late 1980s. It will become omnipresent and indispensable, powering various solutions from the background.

Our mission

At ML2GROW, we want to achieve this promised positive impact with ‘Artificial intelligence’ and we firmly believe the technology should not be exclusive to the bigger (tech) companies. Therefore, we work hard to find novel ways to decrease the adoption barrier and shorten the payback period for businesses of all sizes. This makes the technology also of value to startups and SMEs.

In addition, we are realists that are on a mission against ‘shiny’ and ‘ticking-the-box’ AI projects and products that do not create value but only surf the waves created by the current AI hype. These projects often have no real AI technology, nor do they bring any value. They are sabotaging the true potential of AI in our society.

Lastly, given AI is a game-changer it requires a more transformative approach. We work to see our models and systems have a real impact on business and people. Therefore, we combine our technical expertise with a strong focus on integration and AI adoption from the very start. After all, if we are sure it’s a good idea and we are convinced we can build the system: why waste our time building proofs-of-concept?

A message from our CEO

Watch the Q&A video below with our CEO, Joeri Ruyssinck, about the purpose & future of ML2Grow.


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