Optimizing newsroom workflows – Trendify


Trendify develops AI-powered media monitoring tools for optimising editorial workflows and is a collaborative project of Imec, Roularta and ML2Grow. The Trendify tools enable journalists to collect information from digital data streams, such as online articles and comments, blogs and social media feeds.

The problem

News audiences prioritise the quality of information and value trustworthy, in-depth journalism. While news brands and publishers focus on quality and consolidate their position in the market, they face the challenge of the rapid flow of information in social and digital media. More specifically, journalists and editors have the difficult task of deciding which trending content and opinions they want to write about. Researching this information is a time-consuming task for journalists as they often spend many hours collecting and analysing large amounts of information that is linked to underlying contexts.

Our solution

In collaboration with Imec and Roularta, we created a tool that streamlines the media monitoring process and enables journalists to link trending content to broader trends. This enables more nuanced, in-depth journalistic pieces that also take into account a wide range of opinions and information sources.

How we added value

Enabled journalists to pinpoint trending content – such as articles, videos and tweets with high reader engagement

Facilitated the identification of underlying themes in similar time periods that connect to trending content

Helped journalists understand the alignment of opinions in these content pieces



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